2026: The Year Menswear Becomes Smarter, Simpler, and Stronger

The menswear industry is entering a new era in 2026, with a focus on minimalist designs, functional fabrics and high quality. Consumers are increasingly favouring durable, modern and timeless items over fast-fashion. Digital showrooms, AI-powered sizing and personalised production processes are becoming the norm. This year, brands aren't just following trends; they're creating intelligent collections and compelling brand experiences.

We also have more digitalisation ahead of us. We are bringing our e-commerce system to life more quickly and investing in our team to provide the best possible service.

Suits are making a comeback in 2026. Minimalist cuts, lightweight fabrics and modern silhouettes are leading the way. As businesses increasingly return to the office, men are demanding relaxed fits, sustainable materials and personalised touches. AI-powered measurement systems and digital fitting experiences are becoming the norm. A suit is no longer just business attire; it's a powerful symbol of confidence, style and modern identity.